AEO & Local SEO for Law Firms
Get Found Where Your Clients Are LookingSearch is changing. We help you adapt with it. Our local SEO and answer engine optimization (AEO) strategies put firms on the map, helping you get discovered wherever and however clients are searching.
What We Do
Local SEO for Law Firms
Content written by marketers who understand legal intent.
We create and optimize practice area pages, location pages and long-form content.
The goal? To answer client questions and rank for the terms your clients are searching for.
Answer Engine Optimization (AEO) for Lawyers
When someone asks ChatGPT, Gemini or Perplexity "who's the best attorney in [city]," your firm should come up.
AEO is how we get you there. We structure your content so that AI search engines cite you as the authority.
What's Included with Local SEO for Lawyers
Content Creation
Conversion-optimized practice area pages and blog posts written for both search engines and the clients who land on them.
Local SEO
Show up in the Map Pack with local SEO for law firms. We deliver Google Business Profile optimization, citations and geo-targeted content for every market you serve.
Backlink Auditing
Poor quality or spammy backlinks can hurt your firm's reputation online. We audit and request to remove toxic links to your website.
Technical SEO
Site speed, meta data, schema markup, crawlability and structured data. These create the foundation everything else builds on.
AI Citation Strategy
Content structured so ChatGPT, Gemini, Perplexity, Claude and other AI tools cite your firm as a trusted source.
Link Building
Build credibility and authority with a link building campaign that includes outreach.
Google My Business & Local Directories
Get found online and build credibility with directory listings and an optimized Google My Business page.
Intake Optimization
More leads won't help you firm if they don't turn into clients. We audit and help you rebuild your intake processes.
Conversion Rate Optimization
Website traffic is just noise if it doesn't convert to consultations or signed cases. We optimize your content to drive visitors to take the next step.
Monthly Reporting
Keep track of your progress with clear reporting on rankings, traffic and leads. No vanity metrics, no fluff.
Why It Matters
%
of legal searches start online before a client calls anyone
more leads from organic search vs. paid for high-intent legal queries
%
of legal searches show AI answers above organic results
See where your firm stands in search
We'll audit your current SEO and AI search presence and show you exactly where the gaps are.
Frequently Asked Questions (FAQs)
How long until we see results?
SEO is a long game. Firms typically see results in 3–6 months. You'll often see technical improvements and early ranking movement in month 2–3, with meaningful lead volume by month 4–6. We're transparent about this from day one and make no promises of overnight results.
Do you write the content or do we?
We handle everything, including the content creation. Our team researches, writes, and publishes. You review and approve. We're copywriters first, so the quality bar is high.
What makes this different from other law firm SEO agencies?
We work with 5–6 firms at a time and focus exclusively on law firms. We're a high-touch agency and one of the few actively building AEO strategy alongside traditional SEO.
Can you help if we already have a website?
Yes. In fact, most clients come to us with an existing site. We audit what you have, identify what's underperforming and build from there.