PPC for Law Firms
Stop Paying for Clicks That Don't Become CasesWe help firms turn Google Ads into clients through keyword research, compelling ad copy and high-converting landing pages.
Google Ads for law firms is one of the most competitive ad environments that exists.
Without the right strategy, you're just wasting marketing dollars.
Generalist marketing agencies?
They don't know your intake process. They don't know your target audience.
And they definitely don't write copy for skeptical clients in distress.
Their goal? To generate clicks.
We do it differently.
What's Included
Keyword Strategy
We focus on high-intent, case-type-specific keywords, and block the terms that drain your budget without producing qualified leads.
Ad Copywriting
We write ad copy with your client's pain points in mind, whether they just experienced an accident, arrest or a legal crisis.
Landing Page Optimization
We build and optimize landing pages with one goal in mind: to convert clicks into cases.
Bid Management
We actively manage bids across campaigns, devices and ad groups. The end result? Your budget goes where it performs best.
Geo-targeting
Precision geographic targeting ensures your ads are only shown in markets where you actually practice and nowhere else.
Monthly Reporting
Get clear insights on metrics that matter, like cost per lead, conversion rates and what's working.
Why PPC Matters
%
of legal ad spend is wasted on broad, unqualified traffic
higher conversion rates from optimized landing pages vs. homepages
How We Work
Audit & Strategy
Already have campaigns running? We'll audit them to find areas of improvement. Starting from scratch? We'll build a strategy around your practice areas, goals and location.
Build & Launch
We get to work building your campaigns, writing ad copy, setting up conversion tracking and launching.
Optimize
PPC isn't set-it-and-forget-it. We actively manage bids, test new variations and pause underperformers to maximize your results.
Report & Refine
Never lose visibility on your campaigns and their results. We share monthly reports on what's working and what's next. You always know where your budget is going and the results it produces.
We Do PPC for Law Firms Differently
We don't send ad traffic to your homepage
Homepages are built for exploration. Ad traffic needs a focused landing page with one clear action. Otherwise, you're just paying for curiosity, not conversions.
We don't bid on broad match keywords
There's nothing broad about your practice or your clients. We focus on high-intent keywords that attract leads in the decision-making phase.
We don't ignore negative keywords
Without a robust negative keyword list, your ads show for irrelevant searches, wasting precious marketing dollars. We build these lists from day one to put your ads in front of the right people.
We don't ignore conversion tracking
If you don't know which keywords and ads are producing calls, you're flying blind. We set up proper tracking before a single dollar is spent.
Find out where your ad budget is leaking
We'll audit your current Google Ads setup or assess your market from scratch and tell you exactly what we'd do differently. Free, no obligation.
Frequently Asked Questions
How much should we budget for Google Ads?
It depends entirely on your practice area and market. Personal injury in a major city requires a significantly higher budget than estate planning in a smaller market. We'll give you an honest assessment, including whether ads are the right channel for your goals right now.
Can you take over campaigns we're already running?
Yes. We audit what you have, identify what's underperforming and either rebuild or restructure. Most existing campaigns have room for improvement.
How quickly will we see results?
Google Ads can often produce leads within days of launching. That said, campaigns typically take 60–90 days of optimization to reach peak efficiency. We set realistic expectations upfront.