PPC for Law Firms
Stop Paying for Clicks That Don't Become Cases
Most law firms running Google Ads are burning budget on the wrong keywords, weak ad copy, and landing pages that don't convert. We fix the whole system.
Google Ads for law firms is one of the most competitive and expensive ad environments that exists.
Most agencies running legal PPC are generalists.
They don't know your intake process, they don't write copy for skeptical clients in distress, and they're not optimizing for signed cases.
They're optimizing for clicks.
We do it differently.
What's Included
Keyword Strategy
We build campaigns around high-intent, case-type-specific keywords — and block the terms that drain budget without producing qualified leads.
Ad Copywriting
Copy written for the mindset of someone who just experienced an accident, arrest, or legal crisis — urgent, credible, and built to earn the click.
Landing Page Optimization
Your ad is only as good as the page it sends people to. We build and optimize landing pages designed to convert — not just inform.
Bid Management
Active bidding strategy across campaigns, ad groups, and devices — so your budget goes where it performs, not where it's comfortable.
Geo-targeting
Precise geographic targeting so your ads show in the markets where you actually practice — and nowhere else.
Monthly Reporting
Clear reporting on cost per lead, conversion rates, and what's working — no vanity metrics, no fluff.
Why It Matters
%
of legal ad spend is wasted on broad, unqualified traffic
higher conversion rates from optimized landing pages vs. homepages
How We Work
Audit & Strategy
We audit your current campaigns (or start from scratch) and build a strategy around your practice areas, geography, and goals.
Build & Launch
We build your campaigns, write the ad copy, set up conversion tracking, and launch — typically within two weeks.
Optimize
We actively manage bids, pause underperformers, and test new ad variations — month over month, not set-and-forget.
Report & Refine
Monthly reporting on what's working and what's next. You always know where your budget is going and what it's producing.
Common Mistakes We Fix
We don't send ad traffic to your homepage
Homepages are built for exploration. Ad traffic needs a focused landing page with one clear action — or you're paying for curiosity, not conversions.
We don't bid on broad match keywords
Homepages are built for exploration. Ad traffic needs a focused landing page with one clear action — or you're paying for curiosity, not conversions.
We don't ignore negative keywords
Without a robust negative keyword list, your ads show for irrelevant searches and bleed budget. We build these lists from day one.
We don't ignore conversion tracking
If you don't know which keywords and ads are producing calls, you're flying blind. We set up proper tracking before a single dollar is spent.
Find out where your ad budget is leaking
We'll audit your current Google Ads setup — or assess your market from scratch — and tell you exactly what we'd do differently. Free, no obligation.
Frequently Asked Questions
How much should we budget for Google Ads?
It depends on your practice area and market. Personal injury in a major city requires a significantly higher budget than estate planning in a smaller market. We'll give you an honest assessment on the discovery call — including whether ads are the right channel for your goals right now.
Can you take over campaigns we're already running?
Yes. We audit what you have, identify what's underperforming, and either rebuild or restructure — depending on what makes sense. Most inherited campaigns have significant room for improvement.
How quickly will we see results?
Google Ads can produce leads within days of launching. That said, campaigns typically take 60–90 days of optimization to reach peak efficiency. We set realistic expectations upfront — always.
Do you manage the ad spend, or do we pay Google directly?
You pay Google directly. We manage the campaigns. That way you have full visibility and control over where your money is going — no markup on ad spend.